What is is nothing more than a browser hijacker that can modify your browser’s settings without your knowledge or approval. Therefore, it would be reasonable to remove it, provided that you have got it unintentionally. Furthermore, the whole purpose of this hijacker is to show you commercial advertisements that may not always be entirely legitimate. So what is the benefit of having as your homepage? Can it improve your browsing experience? We are going to try to answer these questions for you, so do not stop reading.test

Where does come from?

This browser hijacker was developed and released by a company that calls itself Genieo Innovation Ltd (now owned by Somoto.) This company specializes in creating unwanted software that includes advertising and user tracking software. This company was founded in 2008 in Tel Aviv, Israel. This company’s goal was to develop a personalization platform that resides on the user’s computer thus preventing desktop application providers from compromising the user’s privacy. However, their philosophy has changed drastically over the years as you will learn later on.

We want to inform you that Genieo Innovation Ltd has changed its website from to Nevertheless, both of them are active, but often does not work. In the past, accompanying program Inkeepr was called Genieo and it was a Microsoft Windows exclusive application. Today, Inkeepr is a Mac Exclusive program that is up for download from its dedicated website. However, its old Windows counterpart Genieo is still featured on that Genieo Innovation Ltd partner website, but you cannot download it since it is blocked for security reasons.

In 2013, it was discovered that Genieo’s malicious installer used to masquerade as an Adobe Flash Player with the intention of secretly installing Genieo without asking for the user’s permission. It was later revealed that Inkeepr for Mac is deceptively distributed as codecs needed to play certain video files. So it is high time we begin analyzing how and its accompanying program Inkeepr works.

How does work?

For the very outset we want to inform you that Inkeepr is set to leave active software once you uninstall it using the provided uninstaller. So you should check our removal guide for detailed information on how to get rid of and its program. Furthermore, this browser hijacker adds dynamic-link libraries to the Safari browser that intercept searches intended for and So when this browser hijacker is set as your browser’s homepage, you are not using it, because it redirects all of the queries to However, this search engine is modified as may contain promotional links that have been chosen based on the information collected by employing text mining, behavioral targeting, and personalization algorithms.

So it is safe to say that is an unreliable search engine that will keep tabs on you and subject you to commercial advertisements that may come from shady sources. So the answers to the posed questions become obvious. You will not benefit from having this hijacker as your browser’s homepage because it uses to process the searches. Thus, it also cannot improve your overall browsing experience since it will only subject you to unasked-for promotions.

How to remove

As you can see, malware developers are trying their best to bring ad-supported software to the Mac, and from what we have learned here, they have had some success. Nevertheless, you can free your computer from by following our manual removal guide provided below. Keep in mind that this is a hijacker that forces you to use it for online browsing and subjects you to questionable advertisements.

Remove from the browser

Apple Safari

  1. Choose Safari and go to Preferences.
  2. Click General.
  3. Enter the new homepage address in the Homepage field.
  4. Click New windows open with menu and then choose Homepage.
  5. Click New tabs open with menu and then choose Homepage.

Google Chrome

  1. Click the Chrome menu.
  2. Select Settings.
  3. Click Show advanced settings and find the Reset browser settings section.
  4. Click Reset browser settings.
  5. In the dialog that appears, click Reset.

Mozilla Firefox

  1. Click the menu button and then click help.
  2. Select Troubleshooting Information.
  3. Click the Reset Firefox.
  4. In the confirmation window, click Reset Firefox.
  5. Click Finish.

Delete Inkeepr

  1. Open Activity Monitor in the Utilities folder found in the Applications folder.
  2. Click the CPU tab and click Process Name so sort alphabetically.
  3. Locate Inkeepr click the Force Quit button.
  4. Quit Activity Monitor and use Go to Folder to find and remove /private/etc/launchd.conf and /Applications/ Inkeepr.
  5. Restart the computer.
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